How Native Labs helped scale UGC ad creative production to support six figures in monthly ad spend across Meta, TikTok and Youtube Shorts
Building Earth’s Favorite Clothing Company
VERTICAL
Fashion & Apparel
WEBSITE
https://wearpact.com/In annual ad spend supported by Native Labs creatives
ROAS goal and internal creatives
"Native Labs is like an extension of our internal team. We historically have had issues working with agencies, but Native Labs truly values our relationship and works to understand the marketing needs of our business."
Kaitlin Parker
VP of Marketing at Pact
Challenges
Pact was founded in Boulder, Colorado, in 2009 with the goal of making ethical and sustainable apparel that’s comfortable and affordable, using 100% GOTS-certified organic cotton produced in Fair Trade Certified factories.
To get the word out and scale its business, Pact relies on the efficient execution of paid social marketing. Their internal creative team was able to build out statics, but they encountered challenges when trying to build an efficient process for producing UGC ad creative to scale on new platforms and reach new audiences.
"We had not used UGC ad creatives successfully because the sourcing process was very complicated and time-consuming. Finding appropriate influencers, negotiating contracts, getting them products, and reviewing their creative assets was too long of a process just to receive one creative asset."
- Kaitlin Parker, VP of Marketing
Solution
Pact brought on Native Labs in Summer 2022 to help scale out UGC ad creative production. The Native Labs team was able to seamlessly integrate into Pact’s team and operation, consistently delivering content to support multi-six-figures in monthly ad spend across Meta, TikTok and Youtube Shorts and outperform ROAS goals.
"Working with Native Labs has been a seamless experience. Once we give them our internal creative briefs, they are able to easily articulate and transcribe that information into video briefs for UGC content. The review process is simple and allows many opportunities for feedback. They operate like an extension of our internal team. We historically have had issues working with agencies, but Native Labs truly values our relationship and works to understand the marketing needs of our business."
- Kaitlin Parker, VP of Marketing
Our Work
Frequently Asked Questions
Got questions? We’ve got answers! In this section, we address the most common inquiries about Native Labs
Why Native Labs?
Native Labs is the only full-service UGC and creative video studio dedicated to taking a data-driven approach to producing ad creatives to help DTC brands scale on paid and organic social.
We produce high-performing UGC ad creatives in-house in Los Angeles and handle everything from concept development to scripting, shooting and editing to deliver ad creatives ready for Meta, TikTok and Youtube Shorts.
To start, fill out our creative brief, and our team will work with you to combine our proven hooks, content styles, and CTAs with your brand voice and aesthetic to produce authentic content optimized to convert. After the first month, if you grant us access to your ad account data, we'll analyze performance and provide data-driven iterations to content and use previous performance to inform future creative direction.
What is the turnaround time?
We cast, script, shoot, edit and deliver content in less than 4 weeks.
What is your pricing structure?
We price on a flat fee based on the number of video assets you need per month. Book a call or contact trevor@wearenativelabs.com to learn more and see if we're a fit.
Do you work with Influencers?
Native Labs is not an influencer agency. All of our content is filmed in person with actors under the supervision of a Creative Director. This allows us to deliver consistent quality and take a data-driven approach to test and optimize your creatives.
Where can I use Native Labs content?
We produce content for paid and organic social on Meta, TikTok, Youtube Shorts and Amazon.
Your next winning ad creative starts here
Take the first step to better ROAS with a free strategy call
