Native Labs exceeded Return on Ad Spend and Engagement Rate goals by creating scalable, authentic content that resonates with new audiences.
Know your dog. Better.
VERTICAL
Pets
WEBSITE
https://embarkvet.comPaid Social campaign average in Q4
Driven from top creative, while exceeding ROAS goals by 36%
"Native Labs produces high-quality video ad creatives with authentic, dog-owning actors at scale, allowing us to rapidly test & iterate on creative concepts across multiple channels, such as Social, Linear, OTT, while exceeding ROAS and ER goals by 28% and 176%, respectively."
Winette Vo
Associate Director, Growth
Traditionally, our Paid Social campaigns focused on static ads, but observing the shift towards video and authentic UGC, we recognized an opportunity to diversify our creative. However, to tap into this, we needed to find a partner that could produce authentic content with pets and their owners at scale.
"It was essential for us to invest heavily in UGC content. Historically, we had only produced static ads. That's where Native Labs fit in."
Native Labs was the solution to scaling and optimizing UGC creative production. They handle everything from pre- to post-production, including on-brand concept development, sourcing talented pet owners, producing the videos, and editing them to spec across social platforms. Their team also lets us quickly test creative angles and personas so we can rapidly iterate (1-2 weeks) on learnings. Additionally, we can test these assets on other channels, such as Linear Video and OTT, which helps us deepen our understanding of what works and doesn’t work.
Native Lab’s UGC Content has led to us beating our Paid Social ROAS and ER KPIs by 28% and 176%, respectively, with the top performing Native Labs creative driving 50% more revenue than the previous top performing creative
"Native Labs is a collaborative partner. The actors and their pets are top-notch, and their ability to rapidly test and iterate on concepts at scale is unmatched! We also love working with them because they understand our business, ask questions, and are open to feedback."
Our Work
Frequently Asked Questions
Got questions? We’ve got answers! In this section, we address the most common inquiries about Native Labs
Why Native Labs?
Native Labs is the only full-service UGC and creative video studio dedicated to taking a data-driven approach to producing ad creatives to help DTC brands scale on paid and organic social.
We produce high-performing UGC ad creatives in-house in Los Angeles and handle everything from concept development to scripting, shooting and editing to deliver ad creatives ready for Meta, TikTok and Youtube Shorts.
To start, fill out our creative brief, and our team will work with you to combine our proven hooks, content styles, and CTAs with your brand voice and aesthetic to produce authentic content optimized to convert. After the first month, if you grant us access to your ad account data, we'll analyze performance and provide data-driven iterations to content and use previous performance to inform future creative direction.
What is the turnaround time?
We cast, script, shoot, edit and deliver content in less than 4 weeks.
What is your pricing structure?
We price on a flat fee based on the number of video assets you need per month. Book a call or contact trevor@wearenativelabs.com to learn more and see if we're a fit.
Do you work with Influencers?
Native Labs is not an influencer agency. All of our content is filmed in person with actors under the supervision of a Creative Director. This allows us to deliver consistent quality and take a data-driven approach to test and optimize your creatives.
Where can I use Native Labs content?
We produce content for paid and organic social on Meta, TikTok, Youtube Shorts and Amazon.
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